Last week I launched my new luxury skincare brand, Caviar & Cashmere Skincare. I celebrated by hosting a beautiful seated dinner under the stars with 40 female influencers, whom I also get to call friends.
For the launch, I wanted to bring together an inspiring group of women who are not only doing great things themselves, but are also supporting each other along the way. This goes back to the mission of my brand, which is to empower women in every aspect of their lives.
The dinner was held at Viviane, which is at the Avalon Hotel in Beverly Hills. I chose this venue because I have always loved the property. Situated in the heart of Beverly Hills, the storied hotel opened it’s doors in 1949 and was frequented by the likes of Marilyn Monroe, Lucile Ball, and Desi Arnaz. Today, it has been redesigned by Kelly Wearstler in a fun, colorful mid-century modern aesthetic with the most positive, almost tangible energy.
Since it was my event was a larger party size, we decided to set up four tables of 10 by the boomerang shaped pool, which is surrounded by private cabanas.
All of the guests arrived around 6:30pm for a cocktail (actually, rosé) hour to mix, meet, and mingle. I asked everyone to dress in all white, to go with the branding of the Caviar & Cashmere Skincare line. I also had a videographer set up in a private space off of the pool area, where I had the guests film little interviews (more on that later!) We then were seated at our tables around 7:30pm and began dinner service, which involved a beautiful three course meal with a custom menu.
I made a toast, acknowledging my gratitude for every single woman there, and spoke about why I started Caviar & Cashmere Skincare. I really wanted to go beyond speaking about my products, and emphasize the importance of the brand’s mission, and why it is different.
Since we were on the topic of beauty, I then shared my number one piece of beauty advice, which came from my mom, who was also at the dinner. I then asked each girl to go around the table and introduce themselves and share the best piece of beauty advice they had ever received. It was such an empowering experience, listening to these incredible women share their passions and advice with each other. I will share those pieces of advice in a later post!
We enjoyed overflowing rosé and amazing food by Viviane, along with deep conversation and a ton of laughs well past midnight.
The next day my phone was flooded with photos and videos from the guests, posting their memories everywhere from Instagram, Facebook, Twitter, to YouTube. I am thankful to have hosted such a memorable and successful launch night, and beyond grateful to everyone who was involved and showed their support.
I’d like to say a big thank you to those who made my vision come to life. The restaurant Viviane, the hotel, The Avalon Beverly Hills, the floral centerpiece creators Dolce Blooms, the endless rosé providers, Domaine de Cala, and the sweet custom treat bakers, Eleni’s Cookies.
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