According to international network luxury travel specialists Virtuoso, sales of adventure holidays have increased dramatically over the last 12 months, and things aren’t expected to slow down anytime soon.
Surprisingly, it is older travelers who are making the numbers; a full 41 percent of the adventure travelers are aged 50 to 65. They are in good health, have money to spend and want to realize their dream destinations while they still can.
The opportunity to reconnect with nature and spend quality time on multigenerational vacations also contributed to the growing popularity of experiential travel. The top 10 destinations list by Virtuoso prove this point – the wilderness of the southern hemisphere dominates the list, followed by the unspoiled frontiers of Antarctica and the Arctic. Iceland’s picturesque landscape of volcanoes, waterfalls, glaciers and hot springs landed it top spot as most sought-after adventure destination.
Here, the full list of top 10 destinations desired by wealthy adventure travelers:
1. Iceland
2. Galapagos Islands/Ecuador
3. Costa Rica and Chile/Patagonia (tie)
4. New Zealand
5. Peru
6. Cuba
7. Antarctica
8. Arctic/North Pole
9. South Africa
10. Australia
The top 10 activities:
1. Hiking/trekking
2. Biking
3. Kayaking
4. Small-ship expedition cruising
5. Food and wine
6. Safaris/wildlife viewing
7. Walking
8. Photography
9. Scuba diving
10. Arts and culture
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