Loyalty programs are crucial in today’s highly competitive business world. According to the IRI Consumer Connect survey, 74% of consumers choose a store based on a strong loyalty or discount program. Hawk Incentives Researchfound that 79% of consumers look for deals in loyalty and reward programs before making a purchase.
Loyalty programs create a space for brands to establish trust with customers and build relationships where the customer can interact with the brand. It's clear from these figures that most consumers have adapted their attitudes toward brands gathering their personal information to create more personalized and rewarding experiences.