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Brand: Palace x Stella Artois
Season: August 27
Buy: In-store and online at Palace + Dover Street Market locations
What we’re saying: It’s time to pour yourself a pint, and celebrate the arrival of Palace’s second collaboration with beer label Stella Artois.
The two’s first collection was revealed in February this year and instantly flew off shelves. Now the collaboration is back, and this time features both logo-heavy tees and co-branded apparel, as well as collectible accessories and bar tools.
Taking on a color palette of golden yellow, red, black, and white, the capsule takes inspiration from Stella Artois’ signature design, and once again remakes the logo into its own tongue-in-cheek Palace Artois.
The new range also sports “SOHO, New York” or “SOHO, London” branding across varsity jackets, hoodies, caps, T-shirts, and more, and also features co-branded pint glasses and other bar accessories.
In addition, interactive pubs will also open alongside the collection, transforming London’s The Blue Posts on Berwick Street, just a stone-throw away from Palace’s store, into a Palace Artois location opening on August 24. In New York, Palace is residing at Vig Bar on 12 Spring Street, opening on August 25.
Lastly, the collaboration will also include limited-edition Palace Artois cans that will be available at 7-Eleven stores in the US, as well as a 440ml can available in Bristol, Leeds, Liverpool, London, Manchester, and Sheffield.
The collection drops in-store and online at 11 a.m. BST on August 27, and 11 a.m. EDT in the US.