Anyone who has entered the world of sneakers during the last 5 years will take for granted the idea that luxury and sportswear are one and the same. Look back a little further, though, and the two worlds were universes apart. Luxury stuck to basic silhouettes and high-end leathers — because that’s what it knew — while sportswear giants pushed technological boundaries. But while the Guccis and Balenciagas were decades from their first real sneaker push, Prada was honing the craft, namely with the Prada America’s Cup sneakers.
First released in 1997, the Prada America’s Cup Sneakers were designed for the Prada Luna Rossa sailing team before they competed in… you guessed it, the 1997 America’s Cup race. What we consider now a lifestyle sneaker thanks to its heavy leather and mesh build was originally thought of as the height of performance footwear. See the latest Prada x adidas Luna Rossa 21 sneakers to see how far we’ve come…
Since its inception, the Prada America’s Cup Sneaker has become an icon, making it fairly difficult to get your hands on. Regular sell-outs only add to its legendary status, so it’s worth capitalizing when they’re in stock.
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