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Brand: adidas x Ivy Park
Release Date: February 9 on adidas’ website and February 10 at select retailers
Price: $30 to $300
Buy: adidas’ website
Editor’s Notes:
Beyoncé is back at it, but sorry, it’s not new music. The multihyphenate is dropping a new adidas x Ivy Park collection inspired by love, perfectly timed as we approach Valentine’s Day.
In supreme Beyoncé fashion, Ivy Park’s Instagram gave away a subtly obvious hint surrounding the new collection with a single post: a throbbing “Ivy Park” heart video followed by the caption “#IVYHEART.”
Following the teaser post, the campaign presented itself with a “whole lotta red” as the color is of course closely associated with love in Western cultures.
Across the globe, the color carries a universal undertone of optimism and sentiment, making it the perfect hue to lead this intimate collection.
https://www.instagram.com/p/CZIuONkozYm/
The partnership also introduces us to the new diverse faces of the IVY HEART campaign, including supermodel and actress Shu Pei, male supermodel Tyson Beckford, actress-model Karrueche Tran, musician Troye Sivan, comedian and designer Naomi Watanabe, and even Beyoncé’s current stylist, KJ Moody.
Now, say te amo to the actual adidas x Ivy Park collection itself.
The 40-piece collection includes sport-meets-street apparel and accessories dripped out in a daring color palette of reds and pinks. Sexy snakeskin, playful heart prints, shimmering sequins, and tempting latex make for other enticing details.
https://www.instagram.com/p/CZRsz6mAsgn/
Heart eyes go out to the Velour Dress, Faux Latex Puffer Jacket, and Heart-Lip Belt Bag, which pose as a few of the collection’s impressive pieces.
https://www.instagram.com/p/CZQheFwr4jR/
Sneakerheads will be happy to know the IVY HEART collection will also roll out five footwear styles, including a new spin on the timeless Stan Smith and the debut of a mule-inspired IVP Superstar Plim.
The duo’s Savage, slide sandal, and Ultraboost models will steal hearts once more in new colorways of Cheeks, Lipstick Smudge, and Candy Paint, respectively.
