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After 35 Years, ASICS Reissues Its First GEL Tech Sneaker

There are just a handful of sneaker technologies out there that have the longevity of ASICS’ GEL tech. The shock-absorbing material was allegedly first used in space shuttles and, thanks to a curious ASICS team member, first incorporated into sneakers in 1986. The technology made its global debut packed into the midsoles of the GT-II and, […]
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