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How Volvo Designers Are Using Augmented Reality to Develop New Cars

The Swedish automaker has partnered with Varjo, a Finish company that makes high-end mixed reality headsets.

Forget VR, the Magic Leap Headset Aims to Thrust Us into a New Age of Augmented Reality

The completely self-contained unit is already being used to create mixed-reality games, but the possibilities are only limited by imagination.

What You Get in Apple’s Biggest, Priciest iPhone to Date

The iPhone Xs and Xs Max are more powerful than their predecessor, but most of the changes are invisible to the eye.

BMW Brings Its Augmented Reality Car Visualizer App to Apple iOS

You can explore a full-size virtual i3, i3s, or i8 from home using your late generation iPhone or iPad.

The Macallan Augmented Reality App Gives Fans a New Perspective on Their Favorite Whisky

In addition to launching a touring holographic art exhibit, the brand has debuted an educational AR iPhone app.

BMW i Augmented Reality Visualizer: First application by BMW, provides a tour of new car before you purchase it

Following a successful pilot, the BMW i Augmented Reality Visualizer—the world's first automotive app to use Google's Tango 3D AR technology—is now live on Google Play for anyone to download.

The post BMW i Augmented Reality Visualizer: First application by BMW, provides a tour of new car before you purchase it appeared first on LUXUO.

VR CON IS NOW (LITERALLY) A “HORROR SHOW”

The boldest and coolest in the exploding areas of Virtual, Augmented, and Mediated Reality...
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