Celebrity Life
Tremaine Emory Stitches His Family’s History Into Denim Tears x UGG Collab
The Denim Tears x UGG collaboration is perhaps the most compelling collab I’ve seen in a minute. It is much more than just footwear. It’s a story of Black family history. Fresh off a Levi’s 501 campaign, Denim Tears designer Tremaine Emory switches roles and becomes the family historian for this project, taking a deep dive […]
Before Taking The Met, Denim Tears Reissues All-American Levi’s
It’s appropriate that Denim Tears‘ biggest drop to date is, arguably, its remixed Levi’s jeans. The repurposed denim, printed or stitched with puffy cotton wreath shapes, has been a smash hit since its launch in January 2020, and it’s only just now seeing re-release to commemorate a special occasion. See, Denim Tears is going to […]
Powerful Messaging Underlines Denim Tears’ Upcoming ASICS Collab
Denim Tears’ Tremaine Emory has taken to Instagram to tease his latest upcoming sneaker collaboration. Following a successful and powerful project with Converse, Emory has now teamed up with ASICS for further meaningful storytelling. Two pairs of the ASICS GEL-MC Plus serve as the canvas for the project, which is called “Georgia Red Clay” and is […]
Tremaine Emory Cries “Champion Tears” for Alvin Ailey
Tremaine Emory aims to incite reform from the inside out, utilizing platforms offered by giant conglomerates to recontextualize inequity and consider lingering effects of discrimination on Black America. Emory’s latest move is in alignment with sportswear giant Champion, lionizing Alvin Ailey and his legendary Dance Theater in line with the forthcoming documentary film that explores […]