Celebrity Life

Malakensa prides itself on a highly personalised user experience making it a hit amongst interested users even before its official launch.

The post Malakensa Is Set on Becoming the Leader of Luxury Concierge Service appeared first on LUXUO.

Online revenue is a vital part for the successful working of any business. So how do you ensure that you are using all the means possible to generate maximum online sales? Well, there are several novel strategies that you can implement to increase the cash inflow from your website. Below, we have outlined five of…

The post 5 Powerful Sales Strategies To Ensure Maximum Online Revenues In 2020 appeared first on The Vivant.

The pre-owned watch market is a fast growing segment which groups like Richemont are now starting to deal with but one platform has grown beyond mere sales of watches, providing valuable data and brand insight on some of the world's most popular models

The post In the digital age, Chrono24 has been an Important tool to the modern Watch Collector appeared first on LUXUO.

The world asked for more celebrity beauty brands, and now Lady Gaga has answered the call. Joining Rihanna, Kylie Jenner and Victoria Beckham is the pop sensation and A Star is Born actress with her new beauty venture, Haus Laboratories. Here’s what you need to know about Gaga's new beauty brand.

Haus Laboratories will be sold exclusively on Amazon

Yep, Lady Gaga’s new project will be the first major beauty brand to be sold exclusively by the online retail giant. The collaboration will not only solidify Amazon as a beauty shopping destination, but also move it away from its image of cheap, generic makeup while strengthening its online reputation amongst competitors like Sephora. According to Gaga, in an interview with The Business of Fashion, it was an easy decision as she was offered a lot of creative freedom.

[inline-quote author="Lady Gaga"]"There are companies that see me and what I stand for and the way that I view the world, and if it’s not perfectly in line with what they do... they’ll be like, ‘Can you just change half of the equation?’ The answer is no. No deal. No message of self-acceptance, no deal. This [deal with Amazon] was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty."[/inline-quote]

 

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A post shared by Lady Gaga (@ladygaga) on Jul 10, 2019 at 12:13pm PDT

It’s expected to launch this September

The complete collection will be launching this fall in nine countries, including the United States, France, Germany and Japan. For the rest of the world, Haus Laboratories will be available on Amazon’s global store. Impatient fans will be glad to know that pre-orders will be available starting on Monday, 15 July.

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT

Haus Laboratories is about inner beauty

The brand is inspired by Lady Gaga’s earlier days as an aspiring artist, a girl who used drugstore makeup to build her now unmistakable and iconic look. But with that comes two very powerful messages behind the brand – self-acceptance and confidence – her defining values since her first debut.

For her announcement, Lady Gaga released a Haus Laboratories video teaser. Watch it here:

https://youtu.be/Q9X42Pa3e5c

The post Everything We Know (So Far) About Lady Gaga’s New Beauty Brand, Haus Laboratories appeared first on Prestige Online - Hong Kong.

First quarter 2019 performance for Farfetch and Richemont Group show that with the immense capital investments required for e-Commerce, it is not exactly the magic bullet for retail woes. At least not in the short term.

The post FarFetch and Richemont Learn there’s no Magic E-Commerce Bullet for Retail Woes appeared first on LUXUO.

Big data from Chinese E-Commerce players like Tmall have changed fast fashion, but will it change the luxury industry and more importantly, how will it affect the brand goliaths?

The post China and E-commerce sites like Tmall are changing the Fashion Industry appeared first on LUXUO.

With the digital market for South-East Asia exceeding US$200 billion by 2025, the trendsetting Heart Media Group announces a strategic partnership and investment into LUXIFY, the world’s largest online luxury marketplace.

The post Heart Media announces strategic partnership and Investment with Luxury Marketplace LUXIFY appeared first on LUXUO.