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Watches of Switzerland Just Bought 3 American Watch Retailers

The giant luxury watch purveyor has snapped up Betteridge, Timeless Luxury and Ben Ridge.

Why Watch Sellers Are Betting Big on Brick-and-Mortar Shopping

Why everyone from Bucherer to Vacheron Constantin is putting a premium on in-store shopping.

Watches of Switzerland’s Hamptons Pop-Up Shop Is an Airstream Trailer Filled With Vintage Rolexes

Can you feel your wallet already burning a hole in your pocket?

Inside Grand Seiko’s New Watch Boutique in Downtown New York

The SoHo store will carry the largest range of Grand Seikos in Manhattan, including boutique exclusives.

Inside Grand Seiko’s New Watch Boutique in Downtown New York

The SoHo store will carry the largest range of Grand Seikos in Manhattan, including boutique exclusives.

Watches of Switzerland Will Open New Stores for Breitling, Omega and Tag Heuer Next Month

The expansion capitalizes on the "rational indulgence" of the watch market.

This Rare Rolex Submariner Cost $90 in the 1960s. It Just Sold for $250,000.

It features the rare 3-6-9 explorer dial.

Inside Grand Seiko’s New Pop-Up Shop With Watches of Switzerland

Like Japan’s famed sakura season, the “Nature of Time Experience” is for a limited time only.

Hublot and Watches of Switzerland Teamed Up for a Bold New Collaboration Chronograph

The new Classic Fusion is an edgy, openworked version of the 2018 limited edition.

That Viral Story About the Looting of $2.4 Million Worth of Rolexes Was False

Despite a New York Post story suggesting otherwise, Watches of Switzerland claims $2.4 million of Rolexes were not stolen from its New York location.

You Can Now Try on Grand Seiko’s Latest Watch Virtually Thanks to Instagram

The social media platform's augmented reality tool means you can see the watch on your wrist without visiting a boutique.

You Only Have 8 Weeks to Buy Jacob & Co.’s Latest Limited-Edition Chronograph Watch

The Epic X Chrono Sky Blue is the latest version of one of the brand’s most popular models.
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