Celebrity Life

Think utility, function, and outdoors – few brands have established as strong of a foothold upon those three foundations as White Mountaineering, its trusted, and its Fall/Winter 2022 collection showcases precisely why. Functionality is pretty much the core principle at play when it comes to White Mountaineering’s design direction. It’s played a key role when […]

White Mountaineering’s UNIQLO collaboration is kind of Yosuke Aizawa’s big break. Don’t get me wrong, White Mountaineering is a massive brand in its native Japan, famous and financially stable enough to hold runway shows at both local events hosted by Rakuten and ritzy Paris Fashion Week. Despite this international reach and renown, White Mountaineering is […]

As summer comes to a close, Fall/Winter 2021 will welcome the latest LifeWear collaboration with the inaugural White Mountaineering x UNIQLO collection. Founded in 2006, White Mountaineering has set a precedent for high-performance, technically designed, and functional-driven apparel with a marked high fashion aesthetic. Since its inception, designer Yosuke Aizawa has kept the brand at […]